The LRX concept demonstrates Land Rover’s seriousness about sustainability with new technologies, lightweight design and environmentally-responsible materials, making it an ideal project for Biresin® M72 polyurethane (PU) modelling paste.

When CGI accepted the brief to produce the LRX show car they were under intense pressure to deliver Land Rover's exciting vision for the future. CGI were also given a very tight deadline to be ready for the Detroit Motor Show. With the support of John Burn CGI were not only able to deliver an extremely high quality show car, but also maintain Land Rover's desire to  make sustainabilty a key element of their future product design and the way in which they do business.

Paul Kelly, Design Factory & Show car Program Manager for Jaguar Land Rover Design explains why using M72 proved to be such a success.

"The LRX program demanded a one piece show car model to support PR activities whilst the core Show car was being manufactured.

The timing was extremely tight for such a high profile model and there were also constraints in terms of weight. Using the M72 PU paste system we were able to undercut a low density foam core buck and deposit a layer of paste that was finally milled.

This then progressed through a full show car paint process with better quality of surface without joint lines.

The final result was an extremely credible model produced in a very short time that toured a number of venues to raise awareness of the program.

In line with our company sustainability initiatives, by using the M72 PU paste system we were able to reduce waste to land fill by machining less waste than using a traditional tooling board process"

The success of this project and all future projects is the quality of support and range of high performance products available from John Burn. All seamless modelling paste projects come with guaranteed access to the considerable expertise of all three participating companies; John Burn, CGI and SIKA.

For more information, see our Products section or contact John Burn for up-to-date information on the full range of John Burn products.